Digital Billboard Advertising

Digital Out Of Home Advertising Digital OOH Advertising DOOH Advertising 



BRAND Awareness


Brand awareness is often seen as the first step in reaching customers' purchasing intentions. Once the customers are aware of the ads, product or service messages can be effectively delivered. As a result, the awareness of products or services can be created through the method of advertising, also known as brand awareness. In the meanwhile, Digital Outdoor Advertising is more effective in raising brand awareness. Furthermore, an advertising method should achieve some elements in order to be an effective advertisement.




An advertisement must outstanding before it can be classified as an effective advertisement. One of the goals of Digital Outdoor Advertising is to attract the audience's attention before they look at other advertisements. Thus, advertise using a DOOH Advertising screen is much more effective than those non-movement advertising tools.




Digital OOH Advertising is the only advertising method that has movement ads or display timeline based. People will look at the moving object when they are curious about it, and the particular ads is more likely to be exposed as a result. The better the exposure, the more people will aware of the particular ads. Thus, there is a high probability that ads owners will reach a better reward in the end. 



Eye-catching can trigger the curiosity of audiences. This also happened in advertising, when there are multiple Digital Outdoor Advertising situated at the same wall, Digital Outdoor Advertising will be the first thing that people noticed because it always the most eye-catching one. As always, people will look at objects with movement immediately as they are curious to know what is happening. 




When advertising tools reach a particular level of exposure, they receive more attention from audiences. Because of the power of Digital Out Of Home Advertising, audiences will be able to notice the advertisement. This is the reaction that effective or efficient advertisements should have.  




However, it wasn’t enough for audiences to just pay attention to the ads displayed on the Digital Outdoor Advertising. After they notice the ads, the ads must able to attract the audiences. Beautiful and interesting ads will have a greater power to attract audiences with use of Digital OOH Advertising. Audiences will be more likely to spend the majority of their time watching ads on the DOOH Advertising.


Broad Reach

The use of Digital OOH Advertising offers a wider reach for the ads. This is because DOOH Advertising tend to show the ads to every single passerby instead of showing only to certain people. Thus, audiences who are not the target group are able to know about the ads too. Eventually, there is an increase in the number of business opportunities for ads owners. 




Awareness is one of the ads element that must be increased. Awareness can be a measurement to test the capability of advertising through the use of  Digital Outdoor Advertising. The wide reach of ads generated by the power of DOOH Advertising, as well as the beautiful and interesting ads, can improve the quality of awareness.




It is more likely that the ads impression level towards audiences will increase when more audiences get to know about the ads. When audiences are able to have an impression towards an ads from Digital Outdoor Advertising, the ads can be considered as an effective ads. When they think about something relevant, the impression of ads will come to mind. Also, this will help the ads owners to reach the business opportunity. 





As for information, audience recognition towards an advertisement is still the most important criterion for an effective advertisement. This meant that the ads had been seared into audiences' minds after they had seen the ads from the Digital Outdoor Advertising. Meanwhile, the audiences will have a strong desire to purchase the produces or services.





There are 8 major advantages of 

Digital Out Of Home Advertising able to form to increase quality of Brand Awareness. 

Those advantages such as outstanding, exposure, eye-catching, , attention, attractive, broad reach, boost, impression and recognition. The benefit of Digital OOH Advertising is it can efficiently provide the opportunity for the audiences to interact with. For example, high level of Brand Awareness represent good quality of brand image. At the same time, it does have a direct impact on products and services' success rates.



Digital Out Of Home Advertising is a hybrid of traditional out of home advertising and digital elements. Digital Out Of Home Advertising used to deliver content to the public via Digital Screens. 



Digital Outdoor Advertising (DOOH) 

When other channels are unavailable, Digital Out Of Home Advertising offers marketers a POWERFUL approach to engage with audiences during the day, helping them to send messages to audiences throughout the day. Outdoor is a high impact format that influences audiences, whether it's a big screen or a monitor that's completely integrated in a context-sensitive location. To deliver a more compelling audience experience, most of the DOOH Advertising venues provide many media creative formats.


5 Major Advantages of Out Of Home Advertising


Benefit of Out Of Home Advertising


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